Roku reveals plan to make original shows and movies — what to expect

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Roku reveals plan to make original shows and movies — what to wait

(Image credit: Tom's Guide)

It looks similar streaming hardware maker Roku is set to make the jump into original content. We know this thanks to a job listing for a Lead Production Attorney over on LinkedIn.

Applications are now closed, just the task clarification reveals a few key details. Among them is the fact Roku is looking for an attorney for its "original episodic and feature length productions." Roku doesn't produce whatever original content at the moment, so that would mean they're nigh to start.

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Roku does take plenty of content from others available, as role of the Roku Channel, including the rights to shows adult by the now-defunct Quibi. But we all the same oasis't seen any shows that Roku has really produced itself.

This suggests that Roku will be actively involved in the product of said content from 24-hour interval one, rather than just purchasing the rights to existing content — as has been the case with the Roku Channel so far.

We do have some questions about what this might involve, though. Currently the Roku Channel is a free service, with ads, that anyone with a Roku (or Amazon Fire Television receiver, Samsung Smart TVs or the Roku mobile app) tin can watch. Will things stay that way once original content starts coming, or can we expect to see a premium version of the Roku Channel?

The quondam may exist the case. Roku VP of programming Rob Holmes told Variety that "At a very high level, nosotros know that our users engage in a very pregnant way with free content."

One question for upcoming Roku content is how they will promote it in their devices. One benefit of Roku devices, and the Roku Channel itself, is how they don't button one company's content over some other's. It'due south all just at that place, unlike on Amazon Fire TV, which has an interface that'southward seemingly dedicated to Prime Video.

If the Roku Channel starts to highlight its own content over others, the company'south relationships with other streaming service's could accept a hit. Amazon still doesn't have Peacock, and information technology's not hard to assume Roku doesn't want to have a like problem on its hand, as information technology only merely got the HBO Max app.

It's unclear how long it would take for Roku to starting time releasing its own original content anyhow, peculiarly with product limits caused by the Covid-nineteen pandemic. So we're just going to have to sit dorsum and expect. Let'southward but promise we showtime seeing the Quibi content sooner rather than later.

Tom is the Tom's Guide's Automotive Editor, which means he can ordinarily exist found knee deep in stats the latest and best electric cars, or checking out some sort of driving gadget. It'due south long way from his days as editor of Gizmodo UK, when pretty much everything was on the table. He's usually found trying to squeeze some other giant Lego set onto the shelf, draining very large cups of java, or complaining that Ikea won't let him buy the stuff he really needs online.

Source: https://www.tomsguide.com/news/roku-reveals-plan-to-make-original-shows-and-movies-what-to-expect

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